NextGen Athletics is a new sports development gym in Dodgeville that officially opened on June 8th this summer at 1490 Bennett Rd, Unit #505, Dodgeville WI, 53533. The business is co-owned by Malik Winston (who serves as the lead trainer) and Cade Johnson (the business director) who are originally from Mount Horeb but have brought their expertise and excitement to Dodgeville along with their business.
NextGen Athletics isn’t just a gym, it’s a focused fitness center built around progress. In their own words, their mission is “to provide athletes of all ages and backgrounds with the opportunity to develop not only their athletic ability, but also their mindset, character, and work ethic in pursuit of their personal goals.”
The NextGen Athletics facility includes 3,000 sq feet of a half basketball/pickleball court, turf area, and full set of training equipment. They offer a multitude of training options including speed & agility, general strength training, sports specific training, and team training.
Signing up gets you 75 minute sessions a number of times a week depending on your plan. Roughly 50 people already attend sessions regularly, with about half coming from Dodgeville while half travel from neighboring towns like Mineral Point, Iowa Grant, and Mount Horeb.
Everything NextGen Athletics does regarding their mindset, workout routines, and general structure is focused around measurements, data, and progress. Their goal is to eliminate as much guesswork and uncertainty as possible, allowing athletes to see themselves improve in real time with recorded sets, distances, and times.
Malik said that when he was young he spent a lot of time mindlessly working out and doing deceptively useless routines, so he wants to provide a way for people to avoid that step with the help of a professional who knows exactly how to target growth and see real improvement.
All ages and skill ranges are welcome, and kids as young as 2nd grade have come to work at NextGen Athletics. The point is to progress at whatever level you need, skipping none of the basics and building up to a level of improvement that comes from hard work and expert guidance. In addition to individual workouts, NextGen Athletics travels to work with teams around Iowa County. Malik has worked with several Dodgeville High School sports teams already, and is willing to travel to bring his experience wherever a team needs him.
Malik and Cade are extremely grateful for the Dodgeville community’s support as they have started their business, and are excited to give back to the community. “We really just want to provide value to the community in a way that excites us,” Malik said.
To learn more about NextGen Athletics, visit their website at https://nextgenathleticswi.com
