Local artist paints with beer in Wrangler/Coors Banquet Collection w

The famous beer, Coors, and the famous clothing line Wrangler wanted to get together for a joint salute to their brands feeling they are the “Best in the West.”

The idea was there but the two companies had to figure out how to promote it properly.  They enlisted the help of a Dodgeville artist to do it.

What came about is the Wrangler x Coors Banquet Collection, a joint salute to both.

On August 21 the Wrangler x Coors Banquet Collection became available and features more than 20 art pieces.

Caitlin Hatch painted the collection using beer as the liquid.  The collaboration issued a news release that said:

“Wrangler and Coors Banquet bring the collection to life in a nostalgic yet unconventional way. The brands partnered with the artist to paint “Rocky Mountain Watercolors,” a series of Western-style posters that double as the first-ever national ads made with beer. Hatch used a custom watercolor blend made with Coors Banquet beer to paint each poster.”

To get to know the local artist and learn more about the project read the following  questions and answers with Caitlin Hatch.

How long have you been working in this art form and what got you started? What do you like most about this form of art?

My grandmother gave me my first set of watercolors when I returned from a study-abroad year in Argentina during high school. I had hauled all my oil paints with me, only to discover how impractical it was to travel with wet canvases. She knew I wanted to keep traveling, and she sensed watercolor would be a better fit. She was right—I never looked back....

(See the rest of this story in the January 1, 2026 Chronicle issue)