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August 22, 2019

7/29/2019 10:24:00 AM
Pop up town square a great success for Dodgeville
For the last few months, Steve Genoway from the City of Dodgeville, Beth Mikrut-Gilles from the Dodgeville Area Chamber of Commerce and Barry Hottmann from Iowa County Extension have put their heads together to find a way to bring the Dodgeville Community together.
This past week, the Pop-Up Town Square was a great step in that direction.
The event started on Sunday July 14 kicking off during Farmer's Appreciation Day and concluded Saturday night. There were activities in the morning and afternoon for people of all ages to enjoy, and there was always live music and refreshments provided during the night.
When driving down Iowa Street, one could see East Merrimac Street decorated with lights cascading over the square, stretching from Red Room Restaurant to Bob's Bitchin' BBQ. The square was also decorated with great porch furniture so people could stay comfortable.
For the event occurring for the first time, it was a great success and there were hardly negative comments. As a matter of fact, the community is hoping that this event occurs again in the future.
The Pop Up Town Square event spurred some extra business throughout Dodgeville. Here are some examples of what some of the downtown businesses said:
"We definitely noticed some extra business during the day, " said Kari Panozzo of Cobblestone Coffee House and Duke's Bar & Grill. "We tried a fish fry Friday night for the first time and served over 55 meals, many taken directly to the Pop Up. Also, we had a good amount of people coming in for coffee and food during the day, some from out of town."
Nicki East at Enhancements took advantage of the Pop Up to put "Maxwell Street" type items outside for sale. "We did see more people outside and coming into the store," she said. "It was a very nice event for Dodgeville."
The Corner Drug Store staff said their famous Old Fashioned Soda Fountain was very busy at times. It went in spurts mainly when kid's events ended at the Pop Up during the day.
Kristin Lindner of Our Front Porch said they really didn't see any increase during the Pop Up. "Unfortunately it was about the same as the week prior," she said.
Patti at Quality Bakery said they did see more business during the Pop Up. The only complaint they had was the lack of parking, but they get that a lot anyway.
Everyone agreed that it was a great event for Dodgeville to put on, despite it being very hot!
"I think it totally exceeded our expectations," Mikrut-Gilles said. "It was so nice to see the community come socialize and have fun with smiles on their faces."

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